Coke Studio™ Presents: Tyla
Client
Coke Studio™
Spotify
Our Role
Associate Creative Director
Coke Studio™ closes its 2024 year of exclusive events with the queen of Popiano, Tyla. To celebrate her latest single, Tears, the Grammy-winning global superstar performed the song live for the first time in her hometown of Johannesburg.
Paying homage to Tyla’s roots, and matching the irresistible energy of Jozie, every aspect of the night was infused with Mzansi flavour.
Guests were able to explore the labyrinth of immersive experiences, including the Tuckshop merch station, digitally integrated Tyger fountain, and various interactive sets that placed guests in the heart of the Tears music video.
Year
2024
Credits
Christian Melgar | Creative Director